The Create!t Content Marketing Engine
Create!t is a Content Marketing Engine designed to crowd-source the creation and distribution of branded content using social media performance tools.
Content Marketing is a technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable consumer action. Moreover, GREAT content marketing is high-quality content that authentically represents the values of your brand.
If most brands and businesses employ people to create their content, an 'engine' is the automation of this process by a brand's consumers. By offering a compelling incentive or cash, a global audience of consumers create content that is leveraged for use in a brand's marketing efforts.
Audience interactions drive a consistent flow of referral traffic and data used to amplify the brand's message with paid media. Create!t provides brands calibrated targeting tools to maximize the reach of consumer-validated content.
Create!t is integrated with the following APIs: Facebook Pages, Ads, Insights, App, Twitter, YouTube, Vimeo and Facebook's Open Graph.
Brands save time and maximize reach by publishing content across platforms and pages with one click. As a result, brands earn higher organic engagement vs standard Facebook publishing and build a CRM database of users for paid re-targeting.
The Click Through Rates retargeting these consumers exceeds industry average of 1.0% and has reached up to 23%. Each consumer generated video brings about 50 new users to the brands database and drives referral traffic from friends interactions.
The paid media & crowd interactions creates smarter data which allows brands to identify influential content creators that are consumers of the brand and can sponsor the content of these influencers for earning greater reach.
Competitively pier to pier platforms don't have technical knowledge to incorporate paid media to amplify organic engagement.
SELF SERVICE CAMPAIGNS
Owned campaigns include images, videos and socially integrated sharing
One click integration with YouTube & Vimeo to post videos or upload photos.
Ranks auditions based upon influence and engagement.